London Laser Clinic
As part of the Employer Rounds program at Fanshawe College, our team of two members had the privilege to collaborate with London Laser Clinic, a prominent skin care clinic in London, Ontario. Under the guidance of our professors, we embarked on a comprehensive SEO audit aimed at optimizing their online presence and enhancing their visibility in the competitive landscape of the digital world.
01
Technical SEO
In our audit, we meticulously identified and provided a comprehensive list of issues such as duplicate meta titles, descriptions, and other technical errors on London Laser Clinic’s website. Additionally, we offered tailored recommendations for improvement. We also optimized the site’s architecture to enhance user experience and boost its visibility on search engines.
02
Content Creation and Keyword Research
W crafted two SEO-friendly blog articles tailored to London Laser Clinic’s target audience. Leveraging thorough keyword research, we identified relevant long-tail keywords with significant search volume to optimize the content’s visibility. Furthermore, we provided a range of content ideas to support their ongoing content marketing efforts.
03
Link Building Strategies
Recognizing the importance of building authoritative backlinks, we conducted extensive research to identify three websites with higher domain authority. We then proposed strategic link-building opportunities for London Laser Clinic to establish valuable connections within their industry, thereby enhancing their website’s credibility and authority.
04
Local SEO Enhancement
In addition to our technical and content-focused efforts, we provided London Laser Clinic with tailored strategies and recommendations to boost their local SEO presence. This included optimizing their Google My Business page to improve visibility in local search results, ultimately driving more targeted traffic and potential customers to their clinic.